Role: Motion graphic designer
I collaborated with a team of animators on a series of explainer campaigns for Google, designed to demonstrate how to use Google’s advertising services. The campaign shifted its focus from what Google Ads does to why it matters—bringing that message to life through films, carousels, social ads, and, of course, Google Ads placements themselves.
Across several promotional phases, my team and I produced a range of animations for YouTube and social media. Our primary focus was on animating text and UI elements to clearly communicate the campaign’s message and emphasize the shift in storytelling.