Role: Motion graphic designer
Created in collaboration with a team of animators, this series of explainer campaigns demonstrated how to use Google’s advertising services. The storytelling shifted from what Google Ads does to why it matters, bringing the message to life through films, carousels, social ads, and Google Ads placements.
Across multiple promotional phases, animations were developed for YouTube and social media, with a focus on text and UI animation to communicate the campaign’s message clearly and support the shift in storytelling.